Event Media Release
For immediate release: June 21, 2023
New Regenerative Agriculture Awareness Campaign Launches
Regeneration Canada (RC) is a nonprofit organization dedicated to promoting soil regeneration in order to mitigate climate change, restore biodiversity, improve farmers’ livelihood, and support a healthy food system. In efforts to continue building awareness, educating the public, and fostering supportive relationships, RC is launching the Canada-wide campaign “Stories of Regeneration.”
Many Canadian farmers and ranchers are implementing regenerative practices that allow them to create resiliency in their farms and communities. Regenerative agriculture aims to increase agricultural productivity, enhance the nutritional quality of foods and contribute to Canada’s efforts for climate change mitigation and adaptation.
The “Stories of Regeneration” campaign brings together ecosystems, producers, chefs and consumers to dig into new solutions to tackle the climate crisis and ensure healthy food systems for all. The campaign aims to enhance public awareness around regenerative agriculture practices and how farmers contribute to combating climate change and food systems issues. Regeneration Canada is receiving up to $344,882 through the AgriCommunication Program, delivered by Agriculture and Agri-Food Canada, to promote stories of producers across Canada who are proud of their contributions to regenerative agriculture.
“In the face of climate change, our farmers are taking action to ensure their production processes are increasingly more sustainable. By showcasing the agriculture sector’s leadership in soil regeneration to help mitigate climate change, organizations like Regeneration Canada are helping to build public trust in Canada’s food system.”
— The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food
The Regeneration Canada team will visit farmers across the country—listening to diverse voices, learning from changing landscapes, exploring different practices and connecting with local communities. The initiative will be divided into two phases, the first includes eight farm events for in-person connections. The second phase involves digital elements, including video stories, webinars, podcast interviews and a strong social media outreach for long-lasting interactions.
Here are the farms featured in our eight Farm-to-table events :
Ferme Terre Partagée in Rogersville, New Brunswick on July 9
Lightfoot and Wolfville Vineyards in Wolfville, Nova Scotia on July 14
Axten Farms in Minton, Saskatchewan on July 29
South Glanton Farms in Forrest, Manitoba on August 19
Fromagerie La Station in Compton, Quebec on September 8
KPU Farm on Garden City Lands, Richmond, British Columbia on September 16
Peony Farms near Lacombe, Alberta on September 23
Just Food Community Farm, featuring Urban Fresh Produce and Chi Garden, in Ottawa, Ontario on October 1
In addition, we will feature Snowy Mountain, Borderland Agriculture and Bla-Kar Farms for multimedia releases.
To participate, visit regenerationcanada.org/en/stories-of-regeneration/ or follow Regeneration Canada on Instagram, Facebook, Twitter, LinkedIn, TikTok and YouTube.
For interviews and further information about the “Stories of Regeneration” campaign please contact:
Alieska Robles, Project Manager : alieska@regenerationcanada.org 519.702.9160 PST
Sara Maranda-Gauvin, Operations and Development Director: sara.mg@regenerationcanada.org 514.813.7785 EDT
